Why Your Website Needs SEO: What Happens If You Ignore It?

Modern-day SEO involves a mixture of technical optimisation, content strategies, and user experience improvements. The work that goes into your strategy will improve many aspects of your website. This means that your site provides users with relevant, high quality content that satisfies their queries. Some AI-driven search engines and LLMs are also facing their own issues. Combinations of legal and ethical challenges and the fact that we don’t yet have a fully settled global AI landscape makes it difficult to predict how generative AI models might play out. How these tools operate within existing copyright laws is one of the main scrutinies.

SEO for Schools?

The Good SEO Company boasts a decade of experience in delivering successful SEO campaigns for clients across countries. Our team of SEO experts is equipped to deliver results-driven solutions, starting with a personalized strategy for your website. Search engines like Google prioritise high-quality, relevant content that satisfies user intent. Businesses should focus on creating informative, engaging, and original content that addresses the needs and questions of their target audience. Striking the right balance between UX design and on-page SEO enhances both usability and organic traffic generation. Aligning layout formatting with SEO objectives can create a harmonious synergy that benefits both aspects.

Just a sample of the fantastic SEO results we achieve

An example of this from the web accessibility guidelines perspective would be improving navigation for disabled users. This would likely result in an improved user experience, with lower bounce rates, signaling to Google and other search engines that your website and content is good. Email Marketing – for your email marketing campaigns, you should consider pages on your website that you want to drive traffic to from all channels. You can also incorporate consistent branding and messaging across email campaigns, and the website contributes to a cohesive online presence. This allows businesses to assess the effectiveness of their digital marketing strategies, including SEO, and make data-driven decisions for continuous improvement. We have seen the marketing industry rely more and more on digital and online aspects over the years.

SEO Service FAQs

Small to medium size enterprises (SME’s) are also likely to employ SEO specialists, but you may have a wider marketing remit. Establishing clear goals and a plan of action to optimise your website will make it easier for you to decide what you’re going to measure as part of your SEO performance. A low engagement rate can also negatively affect your position in SERPs, and is therefore a key metric when measuring your SEO performance. Engagement rate measures the percentage of users that interact with your website by staying for more than 10 seconds, clicking on something, or submitting a form.

Content Strategy

And then we will deliver that number of hours which meets the agreed monthly fee. You’ll receive monthly reports at the end of each month, too, detailing the work that has been done along with the successes of your campaign and any further actions. AI-powered SEO tools to optimize, write, research, and monitor your content everywhere it matters. To make SVG even more optimized you can also try removing unnecessary code such as comments, whitespace, metadata, and default values that can increase the file size and loading time of the SVG icon. Additionally, CSS or JavaScript can be used to style, animate, or interact with the SVG icon instead of embedding styles or scripts in the code, making it more modular, maintainable, and responsive.

• Search engines are becoming more advanced and value high-quality content.
• This type of content typically ranks higher as it aims to solve reader/customer problems.
• Instead, buyers want to conduct their own research, compare features and pricing directly, and develop confidence in potential vendors.
• A more specific term, however, such as “immunotherapy for breast cancer”, will have less competition and a more relevant audience searching for it.
• Our team of marketing specialists can help support your marketing needs with a bespoke offering that takes into account your niche, target audience, budget & pre-existing situation.
• Ecommerce businesses that invest in professional SEO services experience an average conversion rate increase of 30%.4.

SEO Training

Victoria is a programmatic expert with 10 years of experience in digital marketing and PR, specialising in industries like aerospace, cybersecurity, and hardware solutions. Now focusing on property and retail campaigns, she uses the latest tools to deliver outstanding results through SEO. “The July 10th update marks a major shift in both social media discoverability and the wider search landscape.

Implementing even a few of these elements may help improve where your website appears in search results – known as ‘ranking’ – and you don’t need to be a technical expert. You can sell your products or services through e-commerceopens in new window, promote your brand and image, build customer relationships, and learn about customer behaviours via data analytics. To get a site that’s perfect for your users, nothing really beats sweet, boring data analytics. It’ll tell you which pages people regularly visit and which they ignore. Those shares equate to people encouraging their networks to pay your website a visit.

• I said “not directly” above because ChatGPT’s training data is made up of a collection of external sources, including websites.
• If ever there’s a change to get quick SEO success, it’s when a new site goes live.
• Leverage innovation in link building, to help increase traffic to your site and grow your client base.
• You’ll have the option to measure your overall traffic, traffic from specific keywords, branded vs. unbranded traffic, or traffic from relevant searches.
• While SEO often has the best return on investment, compared to other online marketing techniques, the results are seen long term.

COMPANY

We have the experience and know-how to help you overcome the challenges of establishing a global search engine presence. Optimise your site’s technical performance to grow your online presence. We’ll show you how your website is currently performing and design a strategy that will drive growth for your brand. As AI tools become more accessible, marketers are turning to them to speed up content production. A recent SurveyMonkey study revealed that 50% of marketers now use AI to create content, while 51% use it to optimise content for SEO and email marketing.

A Specialist Digital Marketing Agency for Travel Companies.

By deeply embedding our specialist expertise, we’re redefining the model for in- house support – supercharging your client offering. Are you looking for a professional SEO agency to support your marketing challenges? We know how tough the competition is, especially in saturated markets. I want to say a massive thank you to the team, and those behind the scenes. I am not competent in technology and they took my needs and desires for a new re launch and I am thrilled with the result. I hope to work with the team again for a phase two design and I know I will feel safe and listened to.

Meet MRS Digital – Your SEO Agency Experts

Iconic Digital has pioneered the deployment of IBM Watson across the EMEA markets. Their team have generated significant growth across the region through combining AI, big data and marketing insights, together in one place. Including interactive SEO content on your website not only helps to actually generate leads but also provides an opportunity to get your audience engaged with your website content. Including interactive content, whether big or small, helps to just bump up those all-important metrics that we use to measure website performance, such as session duration and pages per session. And because of our shared decrease in attention spans, using video content on your website can help your audience to digest content much easier. And by including video content across your website, you’ll also be hitting the mark for accessibility needs.

Lead Generation SEO

A customary blog alone will no longer cut it — you need to go beyond the everyday to build authority and meaningful brand engagement. Atlas SEO provides a blog management service that binds meaningful content with increased visibility and traffic. With our expert knowledge and understanding, SEO Copilot can take your website design to the top of a search engine results pages and above your competition. We won’t baffle you with science and technical jargon but we will explain it in a way that is easy to understand from a non-SEO point of view.

Here, the data is extracted from Google’s existing systems and from logs that are produced during a search. This analysis helps gauge your overall visibility and relevance in search results. By regularly monitoring these metrics, you can gain valuable insights and make informed decisions to optimise your SEO strategy. Customers searching for a business similar to yours are more likely to come across it if you’ve set up a business listing. This type of content typically ranks higher as it aims to solve reader/customer problems.

• By using both SEO and GEO strategies and tactics, you can ensure content is visible and relevant across a multitude of platforms.
• As AI-powered search becomes more and more prevalent, businesses need to adapt their strategies to stay ahead of the game.
• By developing unique narratives that married Jobseeker’s expertise with the current news cycle, we created exciting data stories with global appeal — helping the brand truly stand out.
• Well-crafted page titles can attract more organic traffic and improve your website’s visibility in SERPs.
• This may suit some graduates better than working for a larger company on a graduate training scheme.
• Web design, coding and content creation would most likely be carried out by AGIs with their ability to truly understand what’s needed and continually analyse, adapt and improve upon what’s been done before.

Traditional Search Engines vs AI-Driven Search Engines

Get found online & drive more local leads with expert search engine optimisation (SEO). If you’re a new business, with a new website and a new domain, you’ll almost certainly take a little longer than an already established domain to see SEO results. This is because, as far as search engines are concerned, you have no evidence of authority within your industry.

GEO and SEO: What does it all mean?

Offsite SEO involves the improvement of your website’s authority and trustworthiness by acquiring links from other websites to your own. Search engines view links to your website as a sign of trust – the more authoritative the websites linking to you, the more impactful those links will be on your website’s overall ranking potential. Offsite SEO activities include link building, outreach and Digital PR. Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we’re always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.

• For consumers it’s just as important, with around 15% living with a disability globally.
• Again, this doesn’t indicate the death of SEO, only that the future of SEO will be very different and we’ll all need to adapt our strategies within this new AI world.
• You may need to work occasional evenings and weekends if you’re involved in analysing traffic for a large marketing campaign.
• The one thing we will say is, if you’re hiring freelancers to write content for you, then make sure you communicate with them as much as possible.
• An insights tool that enables us to visualise suggested searches, targeting your strategic keywords.
• But to try and give you a quick idea, SEO stands for ‘Search Engine Optimisation’.

By prioritising SEO, you ensure your website works effectively as a tool to attract and convert customers, keeping your business ahead of the competition. By recognising these signs and implementing SEO strategies, you can turn your website into a high-performing tool that drives traffic and generates results. Ignoring these issues only puts your business further behind competitors who are already optimising their sites for success. Don’t let your website fall into obscurity—invest in SEO to secure your place in the digital world.

Generative engine optimisation (GEO) refers to the process of optimising content to perform well within AI-powered search engines. Gain brand recognition, drive product awareness, build your audience & grow with our professionally managed social media marketing serivces. We’re a specialist PPC agency in London offering full pay per click management services for businesses looking for better ROI, better return on ad spend & a more UX/CRO focused approach to conversion.

Technical Education

As an alternative to ChatGPT, Elon Musk’s X.ai has developed Grok, an AI chatbot integrated with X. Of all the differences between traditional search engines like Google and LLMs like ChatGPT, this one will ultimately determine whether the likes of ChatGPT will iGaming SEO replace Google. While the end goals of search engines and LLMs may differ, the underlying processes share striking similarities.

Implement Open Graph tags and Twitter Cards to ensure your content looks appealing when shared on social media platforms. Ensure that internal links are relevant and add value to the user experience. Overloading a page with too many links can be counterproductive, so focus on quality over quantity. Internal linking can also help user experience by making it easier for visitors to find related content. By guiding users to related content, you increase the chance of keeping visitors engaged on your site longer, which positively impacts SEO.

It’s not enough to simply drive traffic — you need targeted traffic that turns into actual customers. Our marketing approach is ROI-focused, measurable and proven to succeed. Helping some of the best travel businesses grow with AI-enabled, tried and tested marketing.

Insightful, optimised content attracts the right customers at different stages in their journey, getting you increased visibility and results. We’ve produced 100s of business changing audits, packed with actionable insights. More than ever, online sales are soaring, whether you’re a local clothing store, or site with over 50,000 skus, get more visibility with eCommerce SEO. Perfect for businesses that rely on local search, from gyms and leisure centres to local shops and property professionals.

For SEO in 2025, this will shift the focus from individual keywords to user search intent. We’ll see more content tailored to answering specific, nuanced questions rather than chasing broad terms. As search algorithms evolve, it’s easy for brands to lose visibility and fall behind. Without a goal-focused SEO strategy and a solid technical foundation, your website won’t show up in high-value searches, and customers simply won’t find you when they’re ready to act.

If you’re able to build a relationship with more experienced freelance SEO consultants, they may start passing you work. Especially if they want to free up time from performing more simple SEO tasks for their clients. Over time, this can develop into more complex jobs, or direct referrals. A number of brands offer all-in-one suites of SEO tools, and these are a good place to get started before you decide if you need more specialist solutions. Each has advantages and weaknesses which would take an entire article to discuss, so it’s best to do some research and then jump in to whichever you prefer.

Platform understanding specific to your business is vital such as Shopify SEO expertise. For businesses right now, this isn’t about jumping aboard the latest fad. It’s about reacting to a trend, while also future-proofing your digital marketing efforts. By incorporating GEO into your strategy, you’re not just optimising for search engines; you’re optimising for the future of information retrieval. We support brands across the globe with professional services including search engine optimisation, pay per click, social media & paid socials, digital PR & UXO/CRO.

Our rates are competitive and you will not be tied to a long-term agreement. Our Ongoing Support service is designed for clients who require continuous, long-term partnership to drive their SEO success. As a leading performance marketing agency, we support global brands with their marketing challenges (not just SEO) with expertise in Video Production, Digital PR, Paid Media, CRO, Customer Experience, and more. Plus with our experts dotted all over the UK and offices in Kent, we’re available for face-to-face meetings, workshops and more. We help you identify where SEO fits into your wider digital strategy so search marketing can align with your business goals and deliver a lasting, meaningful impact.

• Delivered Social is a digital marketing agency with one mission—to help businesses grow.
• So, when it comes to real-time data, traditional search engines have a bit of a lag, but they are currently the best place to go for a broad range of up-to-date information.
• By evolving your strategy rather than abandoning SEO entirely, you’ll continue capturing valuable search traffic while meeting buyers where they’re increasingly spending their time.
• A monthly retainer is another very common standard that most digital marketing agencies offer.

In both examples, we see a hybrid of the traditional search engine we are used to but integrated with ChatGPT-style capabilities and generative AI results. The most likely scenario for them right now is that they get integrated into search engine results in the same way Bing has done and Google is also doing now. Keep reading to understand more about the latest evolution of search and how it is becoming more intertwined with LLMs and generative AI. When I first started using ChatGPT, I kept hearing the term ‘knowledge base’ being used. In my SEO mind, this was the equivalent of Google’s search index, and ChatGPT was simply using some kind of AI algorithm to query an out-of-date version of Google’s (or perhaps Bing’s or various others) index. In the past ChatGPT wouldn’t include hyperlinks or provide any sources or citations for the answers provided.

A study by Authoritas found that AI Overviews appear in 74% of problem-solving queries and 69% of specific queries. These types of searches are more likely to have clear, definitive answers that AI can easily summarise and present. Another recent study also found that AI Overview-triggering keywords tend to be five-word queries.

Similarly, if your content goes against SEO guidelines, you’ll be sanctioned by Google. This could be another website within the same industry or a news platform linking to your site as part of a relevant story. We help you attract, engage, and convert customers with data-driven marketing that delivers results. A degree is not essential as technical expertise and knowledge of SEO is more important. Clarity helps us to understand our users’ behaviour by visually representing their clicks, taps and scrolling.

When writing alt tags, you need to avoid writing them solely for SEO purposes, as this can alter the true purpose of writing alt tags. Remember what alt text was first introduced for, to help the blind or visually impaired understand what is happening in an image. This means your first priority should be to describe what is happening in the image and avoid keyword ‘stuffing’. Alt text is also important when browsers are unable to render a page properly, meaning the web page does not display the images. In place of images the website will return the alt attributes instead, describing what image should be showing. If you do not have any alt attributes set then this means the user will have no idea what image was meant to display, providing a significantly poorer user experience.

Experienced Team

Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world. If you’re a business owner wondering “SEO vs Ads, which is best for me? If you have time and want to build sustainable, long-term traffic, SEO is your best bet. Our dedicated Innovation Team keeps you ahead of AI-powered search trends. We adapt strategies, track disruption and help future-proof your digital presence in healthcare. Faster, better, more dynamic – the new Ultimate Finance website was built combining a headless WordPress installation with Gatsby and React technology to improve site speed and user experience.

This is a term used to describe any form of content that has been created and shared across the web. This blog you’re reading now is a form of content marketing (sit tight, we’ll cover that in a moment). During this forecasting process, of course, you’ll also have a thorough idea of how we will plan to get you there. When an SVG is made accessible, it means that it is designed in a way that users with disabilities, such as visually impaired users who rely on screen readers, can access and understand the content.